Do you know what you are doing wrong Facebook and how you can fix it? A quick Google search will turn up thousands of tutorials on how to use Facebook effectively. Many of these are tailored to a certain audience or may even be outdated. Even more of these will contradict each other. This leaves one wondering if there is anything you can do to see a positive return on your use of the number one social media platform.
Many social media strategist stand by the 20/80 rule for posting. This equates to twenty percent self-promotion to eighty percent non-promotional, but relevant, content. Knowing this, how do we make the most of that twenty percent?
After polling a variety of social media users and adding some additional research we have come up with some great tips to help you make the most of your time on Facebook. Here are five things you might be doing wrong and how you should plan and prep your posts.
You're Using Click Bait
Once upon a time click bait worked. Its sole purpose was to throw out a headline so intriguing a potential reader couldn't resist opening to read more. However, people are quick to call out these types of article titles now. So, if you are going to use an intriguing title, make sure your article backs it up. Readers will often click a misleading title once or twice before they decide it is your intent to trick them into engaging with your content. You will see a sharp decline in your following.
You Post Plain Stock Images and Videos
Facebook is a highly visual environment. It is imperative that you use images and videos that are both relative to your post and striking. A simple image can be quickly tweaked on sites like Canva to help convey an engaging message quickly. When sharing videos they should be short, engaging, and succinct. This visual message helps to build post engagement.
You Post Inconsistently
Absence makes the heart grow fonder is no longer the name of the game. You must establish your presence. Facebook is a busy place and everyone is competing for attention. Your presence there should be consistent so that followers begin to expect to see you. Skipping days or weeks will hurt your following and engagement. Using a third-party site to schedule posts ahead of time will save you a lot of time and headaches. Schedule posts in bulk will also allow you to spend time engaging with followers during your weekly "Wine Wednesday" versus constantly putting out content.
You Don't Have a Clear C-T-A (Call to Action)
You're posting consistently with great images and catchy titles. Now what? What do you want people to do? What are you trying to achieve by engaging with an audience on Facebook? Whether you are trying to increase newsletter subscribers or gain sign ups for a giveaway, you need to have a clearly stated Call To Action. There are so many things to do on the internet, don't make people guess. Lead them right to your sign up forms or your giveaway pages.
You Ignore the Algorithms
We hate the algorithms. Those constantly changing, secret rules that determine who sees what and when. Even so, it is important to know what they are and when they change. You can keep up with changes in Facebook algorithms by checking into their Resources for Facebook Pages link.
We hope that by putting some focus on these five items you will see an increase in your network and engagement. To talk more about this, or anything else, please Contact Us. Thanks!