One of the biggest buzzwords in the industry today is "influencer marketing." And while it seems like it's little more than just a convenient buzzword for a new type of digital marketing that may or may not be effective for your brand, the reality is, it's one of the most effective ways to get your brand "out there," in terms of marketing.
Here, then, are five reasons why influencer marketing is perfect for your business:
1. It builds trust in your brand. A recent marketing study suggests that 92% of people trust marketing that comes from individual people -- even if they aren't personally known to the consumer -- than they are to trust brands.
2. It helps the customer recall the ad. In 2015, it was determined that the average person is inundated with more than 5,000 ads, and naturally, they cannot recall them all. Having a celebrity influencer, in particular, helped them remember the ad better than one that didn't use influencer marketing.
3. It's affordable. When you consider what the average ad buy costs you, as a company, spending your money on influencer marketing is, perhaps, a better use for a better price.
4. It targets your audience accurately. No matter who, precisely, you're looking to target, influencer marketing helps you do so effectively. But, it's essential to know what audience, precisely, the influencer reaches, and whether that audience is compatible with your brand. It's also essential to make sure that the influencer has the reach that s/he claims to have (i.e., that his/her followers are legitimate and not purchased "bots").
5. It's SEO friendly. Because your influencer will be the first to come up in a Google search -- especially if s/he is a major celebrity -- so too will your company.
These are just a few of the many benefits that influencer marketing will afford your company. For more information about us and our services, including how to make influencer marketing work for your business, contact us today to see what we can do for you.