How Celebrities Optimize their Fan Base on Social Media and You Can Too
July 23, 2015
Celebrities use social media platforms very effectively. They understand the value of their social media audience. They build upon their fan base by taking advantage of this technology. Celebrities “crush” social media channels and you can also. Observe and follow how celebrities optimize their fan base on social media.
Most people understand how important it is to engage the social media community. Celebrities do this in unique ways. They ask for feedback. This allows fans to communicate their opinions. They create contests to get fans involved in conversations. You can implement similar techniques by providing contests on your social media platforms. You can also request feedback about products or services you offer. It is important to actually listen to and respond to feedback. This makes your social media community feel valued. It is not unusual for celebrities to take the time to personally respond to a few fans.
Celebrities often provide exclusive content to their social media audience. Musicians sometimes release partial songs that can only be heard through social media. Writers release one chapter of an upcoming book to their social media fans. This gives people a reason to want to follow those celebrities. You can provide similar exclusive offerings to your social media community. You can offer coupons or special deals for your followers. You can provide specific services only to those on your social media platforms. These little perks give people incentive to follow and connect with you through social media channels.
Celebrities often use social media to show their fans that they are just regular people like everyone else. They provide pictures of themselves doing normal, everyday activities. This gives them the appearance of being “real” or “down to earth.” Your business can do the same thing by showcasing the human side of your organization. You have the opportunity to show your followers that your business is made up of real people. Make it authentic, human, and personal. You do this by communicating with your social media followers. Speak with them, not to them. Use some casual language. Offer realistic photos of actual employees. People respond to authenticity.
These are a few of the methods celebrities use to optimize their social media channels. Take this information and interpret it into your own circumstances. Social media is a vital part of marketing and advertising. Properly optimized social media activities will increase your business tremendously.