You may have always heard that email marketing is a wonderful way to generate leads, but just building up a list and sending out emails isn't enough. If you are wondering how to make your email stand out from the rest, try these tips to get the subscribers on your email list to actually click on your call to action.
Use a Shocking Headline
Many people delete newsletters from their email boxes without even looking at them. This means that your only way of getting them to open them in the first place -- much less click on your call to action -- is to add an interesting, shocking headline. Think about what you would be interested in opening, and base your decisions off of that.
Make it Personal
You have to make your readers see themselves in your newsletters. This means that you should speak to them as people about the things that they are interested in and the things that they are worried about. Remember that you are trying to talk to individuals with your emails.
Make it Current
Ensure that your emails are related to what is going on in the world today. It's great to tie in recent holidays or major current events when writing your newsletters. These are things that are on people's minds, which can make them more apt to click.
Don't Tell it All
Don't try to explain what you're selling all in one email. Leave a little bit of suspense so that your readers will be tempted to click on your call to action to find out what you have to offer.
Promoting your business with actionable emails is critical. If you need help with this or otherwise promoting your business, contact us to find out how we can help you and your business.