What is Content Creation and Why Should You Care?


When you browse the Internet, what do you see? Articles, blogs, news stories, images, videos, infographics and more. It's all content and it all comes from someplace. Content marketing has flourished as a marketing strategy and if you want your business to be seen online, it's essential you know how to create excellent content.

If you're not using content marketing as a primary tool for reaching your target market online, then you're probably already behind. That is how important content creation is to your business. With this in mind, let's take a look at just what we mean by 'content creation'.

What is content creation? According to Wikipedia, content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific context. So what does this mean exactly and why should you care?

How to Create Content to Engage Your Audience

Engaging your audience is important, lest you create content that no one responds to. It all begins with careful and proper planning and a content strategy. Here are some ways you can create content to engage your audience.

  1. Inform - Using your content to inform your audience is one way to get them engaged.

  2. Educate - Teach your audience something and give them very valuable content they will not forget.

  3. Advise - You can also use your content to give advice in an area that you (or your brand) specialize.

  4. Explain - Tell your audience why something was done, why a decision was made, or explain a new product or service.

You can also ask questions, offer fill-in-the-blank scenarios or ask your readers to tell you their opinions on a popular topic. These are all great ways to increase your engagement levels.

How to Promote Content You Create

There are several ways you can promote the content you create and these are just as important as creating the content itself. What's the point if no one ever sees it?

Here are some ways you can promote the content that you create:

  • Include social sharing buttons - Make it easy to share your content by including optimized social sharing buttons.

  • Optimize for search engines - Create content with SEO in mind.

  • Share it to your social channels - Share it to social media yourself and encourage your audience to re-share.

If you'd like to learn more about the importance of content creation and how to engage your audience, contact us today!

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